Nowadays, companies have several ways to communicate online with their external audiences through platforms such as social media, websites, blogs, etc. But the use of email for marketing purposes still remain relevant in the business industry due to its cost, measurability and trustful way of communicating, that’s the reason it’s so important to do it right.

Email intelligence is an automatic process based on constant learning that combines essential marketing keys with artificial intelligence in order to optimize any marketing campaign and increase the revenues of a company. The purpose: giving the product to the person who’s really going to buy it.

There are three essentials marketing keys within the email intelligence strategy that you must know about:

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