Companies worldwide use data related to their client portfolio to connect with them in an effective way, these data are collected, categorized and analyzed so that the companies can use this information to identify patterns, behaviors, and trends relevant for the business.

The development of data analysis is an algorithmic process that allows to make assertive decisions at a management level through inference, knowing then that the companies are in charge of examining raw data in order to create a clear picture referent to the customers, the possibilities of being in top of mind within the market would be elevated exponentially.

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