YIELDigital – Blog https://www.yieldigital.com/blog/ News, guides and insights on digital advertising, data, marketing automation and artificial intelligence from the YIELDigital team. en Mon, 02 Nov 2026 12:00:00 GMT The real cost of depending on OTAs: what commissions don't tell you https://www.yieldigital.com/blog/the-real-cost-of-ota-dependency/ https://www.yieldigital.com/blog/the-real-cost-of-ota-dependency/ Mon, 02 Nov 2026 12:00:00 GMT Sebastián Rodríguez OTA commissions are only part of the cost. Discover what a luxury hotel loses by not owning its guest data and how the direct channel reverses it. Hospitality Strategy Revenue Management Consulting Luxury Hotel Marketing Direct Channel Optimization Inbound Marketing for Luxury Hotels OTA Commission Reduction